What is Off-Page SEO?
Table of Contents
ToggleSEO practice can very crudely be divided into two sections: on-page SEO and off-page SEO. On-page SEO encompasses the practices you utilize on your website to improve its ranking power (right keyword combination and density, correct links, etc.). Off-page SEO includes the practices you utilize outside of your website to improve its ranking power.
Let’s break it down:
What is Off-Page SEO?
Off-page (sometimes called off-site) SEO refers to strategies and activities you implement on other websites, media platforms, etc. to increase your website’s ranking on search engine results pages.
Optimizing off-site SEO means improving your website’s popularity, authority, relevance, and trustworthiness. The most common and successful strategy is to have other websites that have already acquired that authority to “vouch” for your website through links and promotions.
Technically, any activity done outside your website to improve its ranking on search engines can be considered an off-page SEO tactic. This includes posting and linking your content on other social media websites, blogging for different websites, having other people share your content, etc.
Why Does Off-Page SEO Matter?
The general consensus is that off-page SEO is one of the most trustworthy ways to get Google (or other search engines, for that matter) to increase your ranking.
The more relevant, authoritative, and popular your website, the higher the likelihood that Google will consider it a trustworthy source in the niche you’re targeting and rank it higher than your competitors. Having other “reputable” sources confirm that you are, indeed, relevant and trustworthy is the easiest way to convince search engines.
In fact, current analytics show that off-site SEO-related practices are more than 50% responsible for the page’s ranking power (a combination of such factors as domain-level keyword agnostic features, domain-level brand features, page-level link features, and social metrics).
That said, keep in mind that search algorithms constantly change, so what is considered a successful off-page (or on-page, for that matter) SEO tactic may change as well.
Until then, your biggest off-page SEO weapons are the links.
How Links Influence Off-Page SEO
The importance of building backlinks is one of the first things you learn about SEO, right alongside the importance of proper keywords. Search engines use backlinks (especially backlinks with high link equity) as an indicator of high-value content and tend to rank it higher.
There are three major types of links, each defined by the building process:
- Natural links that are independently given by websites, without the author’s involvement (e.g., you posted the product review on your website, another blogger linked to your review on theirs, etc.)
- Manually built links that require deliberate actions on the author’s part (e.g., asking your readers to share your blogs on their social media is manual link building).
- Self-created links, i.e., the links are added to online forums and blog post comments, online directories, press-releases, etc. Optimized anchor texts play a big part.
Now would be a good time to mention that many search engines view certain self-creating practices as black-hat SEO techniques and penalize websites for it. Think mass backlinking, buying links, etc. If Google thinks you’re trying to hack the algorithm through your backlink practices, it will punish you.
What is Link Equity?
Link equity is the value each link poses as a search engine ranking factor. The idea is that links have the power to pass authority to other pages. The higher the authority of the page, the higher the possibility that it will positively influence the ranking of your page.
Factors that determine link equity include:
- How popular the linking site is;
- How trustworthy the linking site is;
- The authority of both the linking page and its domain;
- How relevant the linking site is for the linked topic;
- The number of links and the anchor text used for the link.
How to Propel Off-Page SEO Forward?
Improving your website’s off-page SEO is tightly tied to improving the website’s quality perception, both among users and for the search engines. Having your content mentioned and shared by reputable sources in your niche and getting natural backlinks from authoritative websites with high link equity goes a long way.
Common tactics often include social media marketing and building relationships with other industry representatives to increase the author’s authority through mentions, links, and guest blogging.
Latest Posts
Our locations:
Los Angeles, Torrance, Carlsbad, Santa Rosa, Modesto, Pomona, Seal Beach, Fremont, Midway City, Placentia, Escondido, Laguna Woods, Oxnard, Stockton, Sunnyvale, Ladera Ranch, Rancho Cucamonga, Roseville, Salinas, Stanton, Oceanside, Laguna Niguel, Mission Viejo, Chula Vista, Lake Forest, Moreno Valley, Hayward, San Clemente, Los Alamitos, San Bernardino, Yorba Linda, Orange, Fontana, Norwalk, Studio City, Mission Hills, Santa Clarita, Manhattan Beach, Marina Del Rey, Garden Grove, Newhall, Santa Monica, North Hollywood, Corona Del Mar, Cypress, Dana Point, Costa Mesa, Fountain Valley, Fullerton, Foothill Ranch, La Habra, La Palma, West Hollywood, Buena Park, Whittier, La Crescenta Montrose, Lancaster, Lynwood, Capistrano Beach, Inglewood, Northridge, Brea, La Mirada, Baldwin Park, Granada Hills, Arcadia, Artesia, Altadena, Huntington Park, Avalon, Hawthorne, Glendora, Encino, Acton, Alhambra, Azusa, Bell Gardens, Calabasas, Bellflower, Covina, Canoga Park, Culver City, Downey, El Segundo, Hermosa Beach, Compton, Beverly Hills, Agoura Hills, Chatsworth, Burbank, Canyon Country, Claremont, Oakland, Palmdale, Sacramento, Malibu, Glendale, Woodland Hills, Fresno, Long Beach, Berkeley, Orange County, San Jose, Laguna Hills, Santa Barbara, Anaheim, San Diego, Laguna Beach, Pasadena, Newport Beach, Temecula, Bakersfield, San Francisco, Santa Ana, Huntington Beach, Irvine, Redding
Iowa, Arizona, Illinois, District Of Columbia, Idaho, Arkansas, California, Colorado, Connecticut, Hawaii, Georgia, Alabama, Near Me, Alaska, Indiana, Florida, Kansas, Wisconsin, Mississippi, New Hampshire, Massachusetts, South Dakota, Washington, Texas, Tennessee, Rhode Island, Utah, Oregon, Pennsylvania, South Carolina, New York, North Carolina, North Dakota, Minnesota, Missouri, Michigan, Louisiana, New Jersey, Maryland, Nevada, Nebraska, Kentucky, Oklahoma, Ohio, Montana, New Mexico, Dallas, Virginia, Chandler, Boston, Colordao Springs, Amarillo, Chesapeake, Chula Vista, Albuquerque, Boise, Corpus Christi, Cincinnati, Chicago, Atlanta, Cleveland, Anaheim, Aurora, Baton Rouge, Austin, Overland Park, Charlotte, Bakersfield, Cape Coral, Buffalo, Arlington TX, Anchorage, Baltimore, Provo, Salinas, Peoria, Pembroke Pines, Santa Clara, Peoria, Rancho Cucamonga, Pomona, Pasadena, Roseville, Oxnard, Denver, Florida Palm Bay, Palmdale, Rio Rancho, Salem, Sandy Springs, Rockford, Round Rock, Pasadena, Rochester, Richardson, Pueblo, Providence, Pompano Beach, Pearland, Paterson, Santa Rosa, Savannah, Shreveport, Simi Valley, Santa Maria, Sunnyvale, Sterling Heights, Springfield, St George, Syracuse, Springfield, Springfield, West Jordan, Surprise, Tyler, Ventura, Tallahassee, Waterbury, Spokane Valley, Sparks, Thousand Oaks, Tempe, Victorville, Vancouver, Thornton, Visalia, Warren, West Palm Beach, Temecula, West Valley City, Topeka, Waco, Torrance, Vallejo, Stamford, Chattanooga, Charleston, Clarksville, CEDAR Rapids, Clearwater, Broken Arrow, Augusta, Abilene, Bellevue, Carlsbad, Wilmington, Cary, Aurora, Arvada, Carrollton, Westminster, Bend, Beaumont, Allen, Bridgeport, Cambridge, Birmingham, Athens, Antioch, Buckeye, Brownsville, Ann Arbor, Berkeley, Billings, Allentown, Akron, El Paso, Columbia, Downey, Everett, Elizabeth, Eugene, Edinburg, Evansville, College Station, Columbia, Concord, Clovis, Denton, Dayton, Detroit, Des Moines, Costa Mesa, Concord, Corona, Coral Springs, Fontana, Fayetteville, Fairfield, Fargo, Dearborn, Durham, Elgin, Escondido, Elk Grove, Fort Collins, Fort Worth, Fort Wayne, Fort Myers, Fort Lauderdale, Fremont, Hillsboro, Huntsville, Fullerton, Garden Grove, Gilbert, Gresham, Frisco, Hayward, Garland, Hollywood, Hampton, Independence, Greeley, Honolulu, GREEN Bay, Henderson, Goodyear, Huntington Beach, High Point, Grand Prairie, Glendale, Glendale, Greensboro, Hartford, Hialeah, Gainesville, Grand Rapids, Fresno, Houston, Indianapolis, Lakeland, Long Beach, Lubbock, Jacksonville, Knoxville, Lincoln, Lansing, Las Cruces, Lafayette, Louisville, League City, Lancaster, Jersey City, Irvine, Kansas City, Los Angeles, Kansas City, Lexington, Lakewood, Kent, Joliet, Killeen, Laredo, Lowell, Irving, Madison, Little Rock, Lewisville, Las Vegas, Manchester, New York City, Murrieta, Montgomery, Milwaukee, Miami, Mesa, Midland, Menifee, Mckinney, Modesto, Moreno Valley, Newport News, New Braunfels, Minneapolis, Naperville, Newark, Norfolk, New Haven, Nampa, Nashville, Miramar, Mobile, Mcallen, Mesquite, New Orleans, Miami Gardens, Meridian, Memphis, Murfreesboro, Orange, Omaha, Oklahoma City, Oceanside, Oakland, Norman, North Charleston, Ontario, Olathe, Odessa, Sioux Falls, St. Petersburg, Sacramento, Scottsdale, Stockton, Pittsburgh, San Bernardino, St Louis, Plano, Riverside, Spokane, Toledo, St Paul, Port St Lucie, Seattle, Santa Clarita, Salt Lake City, San Antonio, San Jose, Santa Ana, Tacoma, Tampa, Richmond, Reno, San Diego, Raleigh, Portland, Philadelphia, Phoenix, Orlando, San Francisco, Alexandria, Worcester, Wichita, Richmond, Tulsa, Columbus, Virginia Beach, Winston Salem, Tucson, Rochester, Washington Dc, Yonkers, Columbus, eCommerce SEO, Shopify SEO, Small Business SEO, HVAC SEO, Wordpress SEO, Attorney SEO, Doctors SEO, Woocommerce SEO, Photographers SEO, Carpet Cleaning SEO, Travel SEO, Plastic Surgeons SEO, Dental SEO, Plumber SEO, SaaS SEO, Roofers SEO, Enterprise SEO, Chiropractors SEO, Buy backlinks,
Arizona, Phoenix, Tucson, Mesa, Chandler, Gilbert, Apache junction, Avondale, Buckeye, Bullhead city, Casa Grande, El Mirage, Flagstaff, Florence, Fountain Hills, Glendale AZ, Goodyear, Kingman, Lake Havasu City, Marana, Maricopa, Oro Valley, Peoria, Prescott, Prescott Valley, Queen Creek, Sahuarita, San Luis, Scottsdale, Sierra Vista, Surprise, Tempe, Yuma,
Baltimore, Aspen Hill, Annapolis, Bel Air South, Bethesda, Bowie, Catonsville, Chillum, Clinton, Columbia, Dundalk, Ellicott City, Essex, Frederick, Gaithersburg, Germantown, Glen Burnie, Hagerstown, North Bethesda, Odenton, Olney, Potomac, Rockville, Severn, Severna Park, Silver Spring, Towson, Waldorf, Wheaton,
Pleasant, Charleston, Sumter, Charleston, Summerville, Beach, Island, Spartanburg, Bluffton, Columbia, Hill, Creek, Greer, Florence, Greenville,
Charlotte, Raleigh, Apex, Asheville, Burlington, Cary, Chapel Hill, Concord, Durham, Fayetteville, Fuquay-Varina, Gastonia, Greensboro, Greenville, Hickory, High Point, Holly Springs, Huntersville, Indian Trail, Jacksonville, Kannapolis, Mooresville, Rocky Mount, Wake Forest, Wilmington, Wilson, Winston-Salem,
Orland Park, Joliet, Hoffman Estates, Downers Grove, Oak Park, Bloomington, Chicago, Des Plaines, Bolingbrook, Evanston, Champaign, Palatine, Naperville, Peoria, Aurora, Berwyn, Mount Prospect, Arlington Heights, Elgin, Cicero, Oak Lawn, Decatur, Schaumburg, Wheaton, Skokie, Tinley Park, Waukegan, Rockford, Springfield,
Columbus OH, Cleveland, Cincinnati, Akron, Grove City, Lancaster, Toledo, Dayton, Parma, Canton, Lorain, Hamilton, Youngstown, Springfield, Kettering, Elyria, Middletown, Newark, Cuyahoga Falls, Lakewood, Dublin, Euclid, Mansfield, Mentor, Beavercreek, Strongsville, Fairfield, Cleveland Heights, Delaware, Huber Heights, Reynoldsburg, Findlay,
Connecticut, Bridgeport, Bristol, Danbury, East Hartford, Enfield, Fairfield, Glastonbury, Greenwich, Groton, Hamden, Hartford, Manchester, Mansfield, Meriden, Middletown, Milford, Naugatuck, New Britain, New Haven, Newington, Norwalk, Norwich, Shelton, Southington, Stamford, Stratford, Torrington, Trumbull, Vernon, Wallingford, Waterbury, West Hartford, West Haven, Windsor,
Denver, Arvada, Aurora, Boulder, Brighton, Broomfield, Castle Rock, Centennial, Colorado Springs, Clifton, Columbine, Commerce City, Dakota Ridge, Englewood, Erie, Evans, Fort Collins, Fountain, Four Square Mile, Golden, Grand Junction, Greeley, Highlands Ranch, Ken Caryl, Lafayette, Lakewood, Littleton, Longmont, Louisville, Loveland, Montrose, Northglenn, Parker, Pueblo, Pueblo West, Security Widefield, Thornton, Westminster, Wheat Ridge, Windsor,
Detroit, Ann Arbor, Battle Creek, Canton, Clinton, Dearborn Heights, Dearborn, Farmington Hills, Flint, Georgetown, Grand Rapids, Kalamazoo, Kentwood, Lansing, Livonia, Macomb, Novi, Pontiac, Rochester Hills, Royal Oak, Shelby, Southfield, St. Clair Shores, Sterling Heights, Taylor, Troy, Warren, Waterford, West Bloomfield, Westland, Wyoming, Ypsilanti,
Florida, Alafaya, Boca Raton, North Port, Miramar, Miami Gardens, Miami Beach, Lauderhill, Clearwater, Cape Coral, Lakeland, Largo, Lehigh Acres, Boynton Beach, Brandon, Kissimmee, Deltona, Daytona Beach, Doral, Fort Lauderdale, Davie, Kendall, Melbourne, Deerfield Beach, Fort Myers, Coral Springs, Homestead, Gainesville, Hollywood, Delray Beach, Jupiter, Hialeah, Jacksonville, Port Orange, The Hammocks, Palm Bay, Tamarac, Sunrise, Spring Hill, Port Charlotte, Palm Coast, Wellington, Palm Harbor, St Cloud, Pembroke Pines, Riverview, Miami, The Villages, Town N Country, Weston, St Petersburg, Plantation City, Tampa, Pine Hills, Ocala, Tallahassee, West Palm Beach, Orlando, Port St Lucie, Poinciana, Pompano Beach
Sun Valley, Paradise, Carson City, Henderson, North Las Vegas, Winchester, Pahrump, Nevada, Mesquite, Whitney, Sparks, Elko, Summerlin South, Sunrise Manor, Fernley, Reno, Las Vegas, Spring Valley, Enterprise
Bethany, Aloha, Oregon, Ashland, Albany, Gresham, Grove, Altamont, Corvallis, Pass, Wilsonville, Bend, Milwaukie, Mcminnville, Keizer, Eugene, Linn, Springfield, Redmond, Portland, Salem, Pendleton, Beaverton, Oswego, Tigard, Medford, Falls, City, Roseburg, Hillsboro, Tualatin, Woodburn
Burien, Bremerton, Seattle, Bothell, Bellevue, Auburn, Bellingham, Vancouver, Shoreline, Spokane Valley, South Hill, Sammamish, Renton, Redmond, Pasco, Kirkland, Lacey, Kent, Kennewick, Spokane, Olympia, Marysville, Everett, Yakima, Richland, Federal Way, Lakewood, Tacoma
Leesburg, Dale City, Hampton, Danville, Norfolk, Burke, Annandale, Virginia Beach, Chesapeake, Fair Oaks, Ashburn, Charlottesville, Harrisonburg, Alexandria, Centreville, Blacksburg, Lake Ridge, Arlington, Woodbridge, Reston, Suffolk, Lynchburg, Portsmouth, Sterling, Newport News, Oakton, Mclean, Richmond, Manassas, Springfield, Mechanicsville, Linton Hall, Petersburg, Roanoke
Leavenworth, Hutchinson, Wichita, Lawrence, Kansas City, Topeka, Shawnee, Salina, Overland Park, Manhattan, Olathe, Leawood, Lenexa
Carmel, Fishers, Elkhart, Anderson, Bloomington, Indianapolis, Columbus, Fort Wayne, Evansville, Gary, Lawrence, Greenwood, South Bend, Terre Haute, Kokomo, Muncie, West Lafayette, Hammond, Mishawaka, Jeffersonville, Portage, Noblesville, Lafayette, Westfield
New York, Valley Stream, Penfield, Union, Bethlehem, Yorktown, Babylon, Guilderland, Oyster Bay, Brighton, Clifton Park, Carmel, Haverstraw, Brookhaven, Webster, West Seneca, Yonkers, Lancaster, Amherst, Greenburgh, Mount Pleasant, Tonawanda, Cortlandt, Poughkeepsie, Hamburg, Riverhead, White Plains, Troy, Syracuse, Perinton, Niagara Falls, Irondequoit, New Rochelle, Southampton, Ramapo, Eastchester, Freeport, Ossining, Long Beach NY, Binghamton, Utica, Henrietta, Smithtown, Schenectady, Clay, Rochester, Rye, Clarkstown, Colonie, Mount Vernon, Albany, Hempstead, Islip, Orangetown, Greece, North Hempstead, Buffalo, Huntington, Cheektowaga,
Texas, Amarillo, Odessa, Mesquite, Tyler, Mckinney, Corpus Christi, Waco, El Paso, Lewisville, Wichita Falls, Richardson, Killeen, Arlington, Round Rock, Grand Prairie, Lubbock, Plano, Midland, Irving, Pasadena, Pearland, Mcallen, The Woodlands, Sugar Land, San Angelo, San Antonio, New Braunfels, Longview, Garland, Allen, Brownsville, Edinburg, Flower Mound, Atascocita, Carrollton, League City, Frisco, Abilene, Pharr, Bryan, Conroe, Fort Worth, College Station, Laredo, Dallas, Cedar Park, Denton, Beaumont, Austin, Houston, Mission
Ofallon, University City, Kansas City, Independence, St Charles, Chesterfield, Cape Girardeau, Blue Springs, Ballwin, Florissant, Joplin, Wildwood, St Joseph, Columbia, St Peters, St Louis, Jefferson City, Liberty, Oakville, Wentzville, Lees Summit, Springfield
Columbia, Clarksville, Lebanon, Bartlett, Collierville, Cleveland, Knoxville, Johnson City, Jackson, Gallatin, Hendersonville, Chattanooga, Brentwood, Nashville, Kingsport, Franklin, Spring Hill, Mt Juliet, Smyrna, Memphis, Murfreesboro
Brick, Newark NJ, Berkeley, Bayonne, Bloomfield, Middletown, Marlboro, Lakewood, Jersey City, Hillsborough, Gloucester, Hoboken, Franklin Township, Evesham, East Orange, Clifton, Camden, Cherry Hill, Monroe Township, Manchester, Bridgewater, Egg Harbor, Jackson, Mount Laurel, East Brunswick, Hackensack, Elizabeth, Linden, Edison, Irvington, Manalapan, Howell, Hamilton Township, Wayne, Plainfield, North Bergen, Piscataway, Toms River, Vineland, Union City, Teaneck, Washington Township, North Brunswick, Perth Amboy, Old Bridge, New Brunswick, West New York, Trenton, Parsippany Troy Hills, Newark, West Orange, Union Township, South Brunswick, Woodbridge, Sayreville, Passaic, Paterson,
Hempfield Township, Erie, Harrisburg, Bethlehem, Bristol Township, Bensalem, Altoona, Lancaster, Allentown, Philadelphia, Abington, Haverford, Reading, York, Wilkes Barre, Upper Darby, Penn Hills, Scranton, Lower Merion Township, Millcreek Township, Lower Paxton Township, Manheim Township, Middletown Township, State College, Pittsburgh,
Hot Springs, Bella Vista, Conway, Fort Smith, Little Rock, North Little Rock, Jonesboro, Rogers, Springdale, Benton, Pine Bluff, Bentonville, Sherwood, Fayetteville,
Rexburg, Eagle, Lewiston, Nampa, Pocatello, Idaho Falls, Caldwell, Coeur Dalene, Post Falls, Meridian, Boise, Twin Falls
Cambridge, Arlington, Chicopee, Amherst Town, Boston, Brookline, Brockton, Billerica, Beverly, Barnstable Town, Attleboro, New Bedford, Lowell, Everett, Newton, Malden, Lynn, Peabody, Fall River, Fitchburg, Medford, Leominster, Lawrence, Methuen Town, Revere, Taunton, Quincy, Framingham, Waltham, Salem, Haverhill, Plymouth, Pittsfield, Somerville, Westfield, Springfield, Marlborough, Woburn, Worcester, Weymouth
Green Bay, Milwaukee, Menomonee Falls, Oshkosh, Kenosha, Janesville, Madison, Waukesha, Eau Claire, Greenfield, La Crosse, Brookfield, Wausau, Appleton, Sheboygan, New Berlin, Wauwatosa, Fond Du Lac, Racine, West Allis
Eagan, Duluth, Cottage Grove, Burnsville, Coon Rapids, Brooklyn Park, Apple Valley, Blaine, Bloomington, Minneapolis, Shakopee, Edina, Lakeville, Maplewood, Plymouth, Rochester, Mankato, Maple Grove, Eden Prairie, Minnetonka, Moorhead, St Cloud, Woodbury, St Louis Park, St Paul
New Orleans, Alexandria, Kenner, Houma, Lafayette, Baton Rouge, Bossier City, Lake Charles, Marrero, Monroe, Prairieville, Shreveport, Metairie
Oklahoma City, Borken City, Jenks, Lawton, Enid, Borken Arrow, Bixby, Edmond, Ardmore, Bartlesville, Duncan, Borken City, Owasso, Norman, Muskogee, Moore, Shawnee, Yukon, Tulsa, Stillwater
Cranston, Newport, Pawtucket, Cumberland, North Providence, South Kingstown, Rhode Island, North Kingstown, East Providence, Johnston, Coventry, Providence, Warwick, West Warwick, Woonsocket
Draper, Salt Lake City, West Valley City, Bountiful, Ogden, Sandy, Riverton, South Jordan, St George, Orem, Saratoga Springs, Spanish Fork, Lehi, Herriman, Millcreek, Eagle Mountain, Murray, Taylorsville, Logan, West Jordan, Provo, Layton
© SEO Marketing Nerds. All rights reserved.