What is on-page SEO?

When optimizing your website for search engines to garner more viewers, you will likely see the words on-site or on-page SEO. But what do these terms mean, and how can they help you get more viewers to your page?

On-page SEO is about optimizing details on your website or page. You achieve on-page SEO by optimizing both the content in your article and the HTML by carefully curating your content to reflect the searching goals of your readers.

All you need to grab the reader’s and the search engine’s attention is some well-crafted content! In the rest of this article, I will be breaking down a few helpful ideas for you to keep in mind regarding search engine optimization on your page.

Keywords and content

In the days of yore, on-page SEO focused on carefully placing content-focused keywords in strategic parts of an article. The focus was more on helping the search engine highlight a page rather than assisting readers in answering their questions. The more keywords the search engine found would help rank your website higher.

In recent years search engines have become more sophisticated. Instead of focusing just on keywords, the search engine now recognizes the importance of relevance. While keywords are still important, the center of on-page SEO is now the actual content.

Search engines now acknowledge synonyms, context, and frequency of word combinations to help searchers find the best article.

How to create good on-page SEO content

Always ask yourself whether your page is helpful to a viewer or not. Good on-page SEO will help the search engine understand what a reader would gain from clicking on your page. To craft the best content for your page, always consider whether your information is:

  • In-depth
  • User-friendly
  • Unique
  • Trustworthy
  • Aligned with the searcher’s goals

Is it in-depth?

If your content only scratches the surface of the searcher’s question, your page will not rank highly on the search engine—the more thorough the information, the better.

Is it user-friendly?

While crafting in-depth, thorough content, your work may become muddied and less user-friendly. Ensure that your page is easy to follow and well organized in your editing process. Consider how content would look on a mobile device and craft it accordingly.

Likewise, content cluttered with advertisements and links to other pages is not as user-friendly.

Is it unique?

Plagiarism is never your friend. If you are trying to answer similar questions that other articles have responded to, find your unique way to pose the question and answer. Duplicated content will not rank as high on a search engine.

Always consider what you can offer the searcher that other sites have not.

Is it trustworthy?

Ensuring that your content is reliable is key to creating good on-page SEO. If you are not a reliable, trustworthy, authoritative source for the searcher, you will not rank as highly as other sites. Make sure to do your research to create content confidently.

Is it aligned with the searcher’s goals?

With the reinvention of SEO now being focused on content instead of keywords, creating content that answers your viewer’s question is of utmost importance. Make sure to stick to the topic answer you are offering without veering away. Content that does not fulfill a viewer’s expectations will not rank as high.


On-page SEO is all about leading a searcher to your page. A page of carefully curated, user-friendly content is bound to go up in the search engine rankings. By following the content in this article, you can confidently create efficient on-page SEO to garner more views on your website.


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