The internet has transformed almost every aspect of our modern lives, but maybe nothing has been changed more than the business landscape.
Pre-internet, you had to have millions of dollars even to consider advertising and selling products and services globally. Only the biggest companies and corporations in the world considered attempting to pull off this kind of thing.
Thanks to the internet, though, the playing field has been leveled dramatically.
All the old barriers of entry to business have been smashed completely. It’s now possible to build a global business from your back bedroom – and small business owners (strategic small business owners) are leaping at these new opportunities.
To succeed online today, small business owners need to capitalize on the leverage made possible by search engine optimization (SEO).
We dig a little deeper into that below!
Small business SEO strategies are designed to give business owners a competitive advantage, pushing them light years beyond their local and regional competitors. These competitors may still be “asleep at the switch” regarding online marketing.
By capturing the top spots in Google for highly lucrative SEO small business keywords, you can almost immediately:
… And that’s just the tip of the iceberg!
When done correctly (with the help of the best small business SEO services), you’ll be able to produce a much higher return on investment for every dollar you spend advertising and marketing your operation.
Best of all, you’ll be able to track your progress in real time at a level never before available to small businesses.
You’ll see what’s working and what’s not, and you’ll be able to modify your small business SEO packages for your business to get better results faster – all without having to spend a lot more money, too.
Now that we’ve highlighted some of the most significant benefits affordable SEO for small businesses brings to the table, it’s important to break down what good small business SEO services look like.
Effective small business SEO services are always engineered with a customer-focused approach first and foremost.
This means forgetting (at least temporarily) what you think your customers are searching for and instead doing keyword research, market research, and x-raying what your competition is doing well to find leverage points you can exploit with search engine optimization.
Secondly, effective small business SEO needs to produce real and tangible results.
It’s one thing to get the top spot in Google for keywords that aren’t all that competitive, keywords that can’t produce a flood of new customers (even new prospects) into your small business pipeline.
It’s something else entirely to use the power of search engine optimization effectively as a small business owner, transforming your website into a 24/7 salesperson and fast tracking your financial future in a way never before possible.
Finally, small business SEO done right is measurable and capable of being optimized.
One of the big reasons that smart and strategic small business owners are moving bigger chunks of their marketing and advertising budgets to search engine optimization is because of how easy it is to measure, track, and optimize these kinds of campaigns.
With the right analytic tools (something that a small business SEO consultant can help you set up), you’ll be able to see – in real time – the effectiveness or ineffectiveness of your campaigns.
More than that, you’ll be able to use that real-time information to adjust your approach, tweak and optimize your campaigns, and continue using feedback (real feedback) to improve your results.
That’s tough to beat!
It’s difficult to say with any concrete certainty how much it will cost a small business to hire experts to handle their SEO for them.
Some SEO agencies are incredibly expensive, whereas others are a little more competitive, a little more affordable, and can prove that they will produce a positive ROI – and have client testimonials backing those promises up.
It’s important to remember, though, that nothing in the world of business happens until something gets sold.
If you’re unable to push a flood of targeted traffic to your website (or other sales channels for your small business), you’ll lose out to competitors that can.
Think of small business SEO as an investment. Reach out to different agencies and consultants, ask them for an SEO audit, and see if they’ll provide you with a free quote.
The worthy options will help you better understand how much this stuff costs and get a better idea of how much proper small business SEO will run you.
Contact us today if you’d like a little bit more information about small business search engine optimization or are hunting for a 100% free (no strings attached) SEO quote.
Fill out our small business SEO quote form, and we’ll get back to you as quickly as possible with the quote and contact details so that we can answer any questions you might have.